
75: Money Mindset + Marketing
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Fall Goal Setting Workshop 6/30! Join the Membership
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Money mindset significantly shapes how we market our photography businesses and the stories we tell ourselves that limit our potential. Creative photographers often struggle with raising prices because we hold limiting beliefs about our own worth, leading to positioning ourselves as budget options rather than the trusted experts we truly are.
• Money mindset issues manifest in five key ways: believing we're not worth charging more, assuming people can't afford us, avoiding being "salesy," feeling we must overgive to deserve payment, and fearing money will change us
• When we have negative money stories, we undermine our marketing by projecting discomfort, overexplaining our prices, and failing to communicate value clearly
• Signs your marketing problem is actually a mindset issue include avoiding checking statistics, freezing up when posting about pricing, and continuously rebranding instead of building trust
• Healing experiments include sharing prices confidently, practicing saying rates aloud, journaling about limiting beliefs, tracking wins, and unfollowing accounts that trigger comparison
• The summer visibility sprint challenge includes 10 simple marketing actions to increase summer bookings while preparing for fall
• When women photographers hit financial goals, we become forces for positive change in our communities beyond just supporting our own families
Join our membership for fall goal setting starting Monday! We'll be focusing on setting specific income goals for each month and season to ensure you build a thriving photography business.