Building Personal Brands That Actually Drive Leads
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Building Personal Brands That Actually Drive Leads
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Join Dan Englander and Jared Gibson, co-founder of Outworks, as they dive into the future of B2B marketing and explain why personal branding is the most powerful growth engine for CEOs and founders.
Discover why cold outreach is no longer enough, how authentic LinkedIn content can drive long-term trust and authority, and how busy executives can make content creation part of their routine. Jared also shares hands-on tactics for leveraging video and interviews, working smarter with teams, and setting realistic goals for lead generation through personal brands.
Timestamps
00:00 – Intro & welcoming Jared
01:51 – Jared’s background & launching Outworks
06:43 – Why traditional outbound no longer works
12:46 – How content & algorithms have changed on LinkedIn
18:51 – The importance of knowing your Total Addressable Market
23:35 – Making content creation a lifestyle
29:49 – What ROI looks like on LinkedIn
33:50 – Getting clients comfortable on video
35:21 – Using client interviews for content
37:21 – Jared’s partner program and new service launchTags
Links & Resources:
Visit: https://salesschema.com
🔗 Learn more about Jared→ https://www.outworks.io/