Are you a founder thinking about writing a book? This video unpacks how to leverage your expertise for long-term income, going beyond just royalties! Join us as we reveal the secrets to a successful book-writing and publishing journey.

In this episode, discover:

Why a book is essential for founders: Learn how a book can be a powerful tool for solving real-world problems for people in your business, enhancing credibility, and generating deal flow.
Different book types and how to get started: Understand the distinction between a "handbook" and an "idea book," and why a handbook is often the best starting point for experts. You'll hear practical tips on how to use existing content like webinars or speeches, even with AI, to quickly create a book.
Publishing strategies: Explore the differences between self-publishing, hybrid, and traditional publishing, and which might be best for you. Find out that while traditional publishers can handle licensing and foreign language rights, promotion ultimately remains your responsibility.
The realistic timeline and process: Learn that writing and promoting a solid book takes about a year—six months for writing (starting with a book proposal for market validation) and six months for heavy promotion, often via podcasts.
Monetizing your book: Discover that the real money-maker isn't royalties, but rather deal flow and attracting the right clients to your business by providing access to tools and funnels. The importance of thinking about your monetization strategy before you start writing is emphasized.
Common mistakes to avoid: Hear about the pitfalls first-time authors often encounter, such as trying to put too much information into one book (instead of a series) and not time-blocking for writing.
Don't miss these invaluable insights into turning your expertise into a valuable asset! Like, share, and subscribe for more business strategies.

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SIMON SEVERINO
Simon Severino is the CEO of Strategy Sprints. He has created +2B in additional sales for his clients over the last 21 years. As an advisor who became CEO, he had to learn the importance of working ON the business more than IN it. Now, he shares his proven templates with high-ticket entrepreneurs. They reclaim 14 hours per week using the Strategy Sprints™ Method and enjoy sales that soar. Author of "Strategy Sprints", Podcast Host Ranking Top 2,5%, TEDx speaker, Forbes contributor, Triathlete. Has appeared on over 1300 podcasts. When he is not supercharging sales, you'll find him swimming, biking, running and tricking his 3 kids into outdoor activities so they can't escape his annoying shrinky questions.