Marketing and Mission for Success in MLS Next Pro | Derrall Stalvey, SVP of Strategy at Chattanooga FC
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Marketing and Mission for Success in MLS Next Pro | Derrall Stalvey, SVP of Strategy at Chattanooga FC
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The growth of MLS in the past 25 years is undeniable, but its the lower levels of American soccer where some of the most impactful success stories live. A great example of that is Chattanooga FC, an MLS Next Pro and WPSL club that has set attendance records and has a hold on their local city.
In Episode 64 of the Because Football Podcast, we chat with Derrall Stalvey, SVP of Strategy for the club. For the last 4 years, Derrall has been leading the club’s long-term vision, strategic initiatives, and brand growth. CFC is a club that has been around for 16 years but has done some pretty exceptional things in that time and is a great example of what soccer can do for American communities, especially at the lower level.
Derrall talks about how the club selectively markets to key fan groups, how their mission statement drives everything they do, and how a career in TV news production prepared him to enhance and leverage the powerful story of CFC and its fan base in order to ensure success on and off the field.
Connect with Derrall:
X/Twitter
Chattanooga FC Website
Connect with Because Football
YouTube