In this episode of 'Under the Microscope Operator Series', host Jenny Germano sits down with Beatrice Carranza, Founder of Bachaz Mexican Gummies to discuss her journey into the cannabis industry. With a background in social work and hospitality, Beatrice talks about her motivation to create the first bilingual labeled edible product in Colorado, targeting the Hispanic community. She shares the challenges and triumphs she’s faced, from the lengthy licensing process, educating and demystifying the stigma of cannabis in her community, and getting her authentic Mexican-flavored gummies into dispensaries after launching. Beatrice also emphasizes the importance of dedication and perseverance for small businesses and the value of building relationships with dispensaries. The episode culminates with insights into operating a regulated manufacturing business and advice to budding cannabis entrepreneurs.

👉 Check out my website: https://www.icsconsultingservice.com

👉 Our Guest: Beatrice Carranza 🌎 https://bachaz.com/

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Time Stamps

00:00 Introduction and Host Background 00:49 Guest Introduction: Beatrice Carranza 01:39 Creating a Bilingual Cannabis Brand 02:56 Winning the THC Classic Award 04:30 Challenges and Triumphs of a Small Business 06:21 The Importance of Flavor and Cultural Connection 07:08 The 'Why' Behind the Bachaz Gummies 09:11 Navigating Regulations and Compliance 10:00 The Journey to Operational Readiness 17:53 The Reality of Running a Cannabis Business 23:13 Budgeting and Financial Challenges 25:25 Challenges of Payment Terms in the Cannabis Industry 26:04 Navigating Dispensary Relationships 26:40 The Impact of Payment Delays on Small Businesses 30:32 Introducing Authentic Mexican Flavors 34:10 Marketing Strategies and Customer Engagement 38:12 Overcoming Industry Challenges 44:25 Reflecting on the Journey and Future Advice 46:14 Final Thoughts & Wrap Up