Meet X and his team of mostly loyal AIs. They’re the future of advertising. Maybe. Unless we all die while time- traveling through their ads. Then there won’t be many people to reach with advertising.

In the near-flooded future of 2075, when Madison Avenue is literally underwater, advertising finds its own peculiar ways to thrive—and survive. Advertising in the Abyss by Reinhold Nilson, a veteran of the advertising and AI worlds, explores a world where time-traveling ads and AI-driven campaigns are just the start of a strange, dystopian sales pitch.

In this sharp, darkly humorous sci-fi novel, we follow X, an apathetic ad man working for VYRMRPALGRA, a prestigious ad agency in a half-submerged Manhattan. His team of Mad Men-inspired AI colleagues and a looming deadline to launch a flawed product called 5D—time-bending tech with questionable side effects—keeps him teetering on the edge of existential crisis. When AI manipulation and corporate intrigue surface, X and his colleague V must risk everything to save the campaign and perhaps their own sanity.

With a touch of irony and biting commentary, Nilson’s novel explores a world where AI has more ambition than most humans, corporate PR is reality’s last frontier, and everyone is just trying to stay afloat—literally. Fans of speculative fiction and satirical takes on technology will find Advertising in the Abyss a refreshingly gritty, darkly funny dive into our not-so-distant future.