Once upon a time, hair tools such as the all-mighty blow drier and flat iron were unattractive, weak and locked away far from any bathroom countertop.

Cut to 2004 and the industry experienced a mega shake up with the debut of T3.

T3 revolutionized the industry with ultra high performing, luxury hair tools that are not only sleek and technologically advanced, they’re also stylishly designed. In other words, worthy of placing on display and capable of delivering supreme salon-worthy hairstyles at home. Their new Aire 360 Ceramic Air Styler, Aire IQ Intelligent Hair Dryer and Singlepass Smooth X Flat Iron are sought after and in the talented hands of the world’s top hair stylists.

In this episode, we have the pleasure of sitting down with Julie Chung, who co-founded T3 with her husband Kent Yu. A multihyphenate, Julie is not only steering the company’s growth and brand identity, she is also a skilled ophthalmologist. Julie reveals the journey of launching a new, industry-disrupting haircare brand, strategies for building brand awareness through creating relationships with hair stylists and salons, and her insider tips for enduring customer loyalty.

Learn more about T3 - www.t3micro.com

Julie Chung - https://www.instagram.com/juliechung_t3