How Therapists Can Sell Without Feeling Icky
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How Therapists Can Sell Without Feeling Icky
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Episode Highlights:
- Referral Insights: Clinicians share why asking outright—or subtly—for referrals is crucial, and how patient follow-up (calls/emails) prompts results. Role-playing helps staff find comfortable scripts.
- Therapist Conviction: Healing effectiveness increases when clinicians genuinely believe in interventions—conviction influences patient decisions.
- GPT‑Generated Scripts: Leverage AI tools (like ChatGPT) using persuasive frameworks (Hormozi, Cialdini) to generate patient-friendly referral prompts.
- Product Sales & TikTok Shop: Therapists explore new income via affiliate marketing. Understanding affiliate structures (TikTok cut vs direct deals) and how “creator communities” amplify reach.
- Collective Strategy: Imagine a collaborative PT content network—sharing product/tech videos to grow collective influence and income.
- Patient-Centric Authenticity: Overcoming ego, prioritizing patient benefit, and celebrating small wins (“peak of happiness”) with reviews and referrals.
- Challenge from Jimmy: Who’s up for a Bigfoot plantar fasciitis evaluation video?
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