EP4 - Tim Kirby, CEO of Releaf and Michael Sassano, CEO and Chairman of the Board with SOMAÍ Pharmaceuticals discuss strategies for expanding the medical cannabis market in the UK.

They highlight the challenges in the current market, such as patient accessibility and supply chain issues, emphasise the importance of vertical integration and advanced extraction techniques to ensure product quality and consistency.

They also talk about the significance of catering to the 'cannabis naive' demographic through more accessible product forms like oils, soft gel capsules and pastilles.

The conversation underscores the necessity of educating doctors and patients about these products to expand the market while maintaining high standards of quality and patient care.

Audio Chapters:

00:00 Beyond The Script with Michael Sassano

00:26 Challenges in the Medical Cannabis Market

01:02 Supply Chain and Quality Assurance

01:41 Cannabis Extraction Techniques

02:12 Market Evolution and Technology

03:55 Product Development and Standards

13:20 Patient Experience and Feedback

16:40 Global Market Insights

19:47 Next Generation Soft Gel Release

20:13 Planning for Future Product Releases

20:19 Faster Absorbing Soft Gels

20:36 Understanding Doctor and Patient Needs

21:26 Trends in Medical Cannabis Prescriptions

22:29 Global Market Trends and Product Diversity

24:53 Educational Experiences for Doctors

26:27 Building Trust and Confidence in Cannabis Products

30:06 The Importance of Independent Clinics

35:52 Future Prospects and Market Evolution

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