In this episode, Laura Rike pulls back the curtain on a live Pinterest account audit for mindset mentor and coach Amanda Nowak, the soul behind Element Eight. If you’re a coach, healer, or creative entrepreneur using Pinterest for visibility, this session is your goldmine. Laura walks Amanda through a strategic transformation—from vague profile naming to keyword-rich optimization, from pinning inspirational quotes to curating a purposeful funnel that actually converts.

Using an all-new library analogy, Laura explains how to organize your Pinterest presence from the ground up—your profile is the library, your boards are the sections, and your pins are the books. Amanda learns how to use Pinterest's own data and incognito search tricks to align her brand with the platform’s algorithm and her audience’s late-night search behavior.

From rethinking board titles to embedding opt-ins directly within blog posts, Laura shows how coaches can use Pinterest not just for inspiration, but for sustainable lead generation—without needing to post 24/7 or design 500 pins a day.

Key Takeaways:

• Why your Pinterest profile display name matters more than your handle—and what keywords to include.

• How to use incognito search to uncover what Pinterest really thinks your boards are about.

• The three-part funnel strategy for Pinterest content: Awareness, Consideration, and Purchase.

• Laura’s “library system” analogy for building a search-optimized profile, board structure, and pin strategy.The myth about third-party Pinterest schedulers and why consistency > quantity.

• How to embed opt-ins directly into blog posts to increase conversions from cold traffic.

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The host of The Pintastic® Podcast is Laura Rike, an industry-leading Pinterest strategist with over 15 years of marketing expertise and a special focus on Pinterest since its invite-only beginnings. She has guided clients and students to remarkable successes, helping many become industry front-runners with thriving six-figure businesses.

Outside of her professional endeavors, Laura is a devoted mother to three children and a passionate crafter with a love for quilting. She also enjoys running a family blog, where she shares creative adventures that bring her family closer together. This unique blend of personal passions and professional accomplishments shapes Laura’s approach to work, emphasizing growth, connection, and success in every engagement.Schedule a PinChat with Laura: laurarike.com/pinchat

Learn More about Laura on her website: laurarike.com

And connect with her on IG: instagram.com/laurarike/

And on Pinterest: pinterest.com/laurarike/

The guest on this episode, Amanda Nowak, is a burnout recovery coach and the founder of Element Eight, where she helps overwhelmed women entrepreneurs reconnect with themselves and build lives that actually feel good. Drawing from her own experience of hitting burnout in her corporate career and navigating the messy middle of motherhood and ambition, Amanda now guides her clients toward clarity, energy, and aligned decision-making. Through a blend of mindset work, nervous system support, and practical strategy, she helps women stop spinning their wheels and start moving with purpose—without self-sacrificing along the way.

Connect with Amanda and Learn More about Element Eight online:

Website; https://element-8.com

Pinterest: https://www.pinterest.com/ElementEightMKE/

Instagram: https://www.instagram.com/element.eight.coaching/

Download her 10-minute Check In: https://element-8.com/10-minute-check-in