Ted speaks with Gonzalo Tellez and Anthony Ortega, founders of Viotell Metal Concepts, about their innovative approach to the roofing industry. They discuss the evolution of roofing from a purely functional aspect to an art form that incorporates design and collaboration with contractors and architects. The importance of a strong work ethic, the advantages of being an immigrant in business, and the significance of creating a legacy for future generations are also highlighted. The conversation emphasizes fostering a culture of innovation and problem-solving within their team, showcasing how they have transformed their business into a specialist provider for high-end clients.

TOPICS DISCUSSED

• 01:10 Introductions
• 03:40 Innovating the Roofing Industry
• 07:55 The Art of Roofing
• 11:35 The American Dream
• 14:05 Evolving from Roofers to Specialists
• 19:50 Fostering a Culture of Innovation
• 23:25 The Pivotal Project: A Turning Point
• 25:15 Risk-Taking and Personal Growth
• 27:10 Building a Supportive Team Culture
• 30:00 Exciting New Projects and Challenges
• 32:00 Investing in Advanced Technology
• 35:30 Focusing on Residential Over Commercial
• 37:55 High-End Commercial Projects
• 39:00 The Journey of Persistence
• 42:30 Expanding into New Markets
• 45:50 Trends in the Roofing Industry

CONNECT WITH GUEST

Anthony Ortega & Gonzalo Tellez

• Website
• Youtube
• Instagram

KEY QUOTES FROM EPISODE

• "Collaboration with contractors is crucial."
• "Failures can lead to unexpected solutions."
• "A mindset is lifelong."