Soil, science and the art of storytelling
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Soil, science and the art of storytelling
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In this episode we speak to Professor Lorna Dawson CBE, head of the Centre for Forensic Soil Science at the James Hutton Institute and discuss forensic applications of soil, food provenance, rural crime, science communication, regenerative farming, soil health, and public engagement and why storytelling is key to making science relatable.
In this instance, this is to ensure the role and importance of soil gets the attention it deserves in our food systems, legal structures, and public policy.
The Bees' Knees Comms-Cast is brought to you by Pinstone, a B Corp award-winning PR and marketing agency specialising in food, farming and the environment. Speak to us if you want to engage your audience authentically on your sustainability story. www.pinstone.co.uk