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If you’re listening to this, it’s probably because you’ve been hearing the buzz about building a community-based business. Maybe you’ve seen a few friends launch their own groups, or you’ve scrolled past one too many “find your tribe” posts on Instagram. And now, everywhere you look, it’s AI this, AI that. Robots are writing emails, automating jobs, and—let’s be honest—making you wonder when the robot uprising is coming for your job (and if it’ll at least have the decency to give you a two-week notice).

So, you want a backup plan. Or maybe a little extra income. Or a shot at retiring before you’re 97. Or heck, maybe you just want to finally quit that job that drains your soul every Monday morning. Whatever your goal, the idea of starting an online community is starting to sound…pretty darn appealing.

But then you hit the wall. You’re stuck at step one:
What should my community actually be about?

But then—bam!—the brain gremlins show up.
You start spiraling:
“What if I pick the wrong topic?”
“What if nobody joins?”
“What if I get bored and want to quit?”

Or my personal favorite: “What if I’m secretly just not cut out for this and everyone finds out I’m a fraud?” (Raise your hand if you’ve ever felt personally victimized by your own self-doubt.)

Here’s the truth: This is the thing that trips everyone up. We get so tangled up in the idea that our community has to be perfect, or permanent, or some kind of legacy project that our grandkids will talk about at Thanksgiving. Spoiler alert: It doesn’t have to be any of those things.

Today, I’m going to walk you through how to choose a community niche that actually fits you—your skills, your experience, your passion, or even just that thing you can’t stop talking about at dinner parties. And here’s the best part: It doesn’t have to be forever. You can change your mind. Your community can evolve. People can come and go. It’s not a marriage proposal—it’s more like a first date. Low stakes, high potential, and if it gets awkward, you can always blame it on the WiFi.

So, if you’re ready to stop overthinking, ditch the perfectionism, and finally start building something meaningful (and maybe a little bit fun), let’s dive in.

I promise, by the end of this episode, you’ll feel a whole lot lighter—and maybe even a little bit excited to get started.