
S2 E13: Navigating Enterprise Sales with Tim Ryan of IFS Platinum Partner WIA Systems
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Jeff and Scott welcome Tim Ryan, Construction Sales Executive for North America at WIA Systems, to discuss the unique challenges of construction technology. Tim shares insights from his construction background and explains how the industry differs from manufacturing in terms of variability, change management, and technology adoption. The conversation explores construction's evolution from cost-focused legacy systems to modern ERP solutions, the complexity of managing multiple subcontractors and constant project changes, and why construction remains a "laggard of laggards" in technology adoption compared to manufacturing.
Key Takeaways
- Construction's Extreme Variability: Unlike manufacturing's engineer-to-order, construction projects involve constant changes from multiple stakeholders with limited control over variables
- Technology Laggard Status: Construction significantly lags behind manufacturing in technology adoption, creating opportunities for companies that embrace modern ERP systems
- Data Ownership Matters: Construction companies generate valuable data but often don't own or leverage it effectively due to multi-tenant SaaS limitations
- Integration Complexity: Construction projects require coordination between multiple CAD systems, subcontractors, and software platforms that don't communicate effectively
Best Quote
"Construction has a lot of point solutions... everybody talks about how they'd like to do it that way, but they don't. And those are the kinds of things where we want to provide the tools to be able to do that easily." - Tim Ryan
Timestamps
00:07 - Introduction to Tim Ryan and WIA Systems background
02:23 - Tim's construction industry experience and technology journey
06:55 - Evolution of construction software from cost management to comprehensive solutions
11:33 - Data as asset: people, materials, and data as core problem categories
16:07 - Construction vs. engineering-to-order manufacturing differences
20:42 - Change management and ripple effects in construction projects
25:13 - CAD integration challenges in construction workflows
29:46 - Real-world example of construction change complexity
34:27 - Collaborative modeling limitations and IP protection concerns
41:25 - Competitive advantages and business process standardization
46:12 - Legacy construction ERP limitations and cottage industry solutions
52:55 - SaaS vendor lock-in and data ownership challenges
Tim Ryan and WIA:
Tim Ryan | LinkedIn
WIA Systems is a global ERP, FSM, CRM & BI services provider.