Having spent 20 years in business consulting & 20 years teaching in Business School Programs in Europe and North America, I can say with confidence that there are just a few essential concepts which every present and future manager must understand. Gerard L. Danford: MBA - London Business School (UK), PhD - Helsinki School of Economics (Finland), B.Sc. Engineering - CCSU (USA). Dr. Gerard Danford has 20 years of experience in successfully consulting multinational companies on their strategies in the USA & Europe and has 20 years experience teaching MBA and Executive MBA students.

After completing the Mini MBA you will understand 18 essential topics. Managers, startup founders and business students will benefit most from this in-depth & practical book.

• The formula for success in business and how to make that success happen?
• How to navigate the rapidly changing business environment (8 Accelerators)?
• How to avoid the greatest enemy of success (4 Forms of Complexity)?

• The 3 secrets to becoming more innovative.
• The 5 tasks of effective managers.
• The 3 tools for making better business decisions.

• Why behavioral economics 'eats rational economics for breakfast'.
• Why you must Understand Value in order to succeed in business (4 Drivers of Value)?
• Why Planning, Budgeting, and Forecasting (PBF) is not used effectively?

• Why success in marketing is driven mostly through 'budget allocation'?
• How to improve your digital marketing ROI?
• Why mobile is now the #1 marketing challenge, and how to succeed in a mobile-first marketplace?

• What is the Business Case for a Companies Sustainability Strategy?
• How to manage dynamic and stable operations (Agile-Lean Process Skills)?
• Why, where, and how to succeed in international business?

• What are the 4 Proven Strategic Styles?
• How to use the 6 Career Weapons?
• How to Avoid Startup Failure (the 10/90 Rule)?