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Ryan Lee joins the podcast to discuss his journey o to successful landscape lighting entrepreneur, he discusses how focusing on a specific niche can lead to massive business growth in home services.
GOLD NUGGETS

Dominate a niche. By dropping every service except landscape lighting, Ryan positioned himself as the expert, commanded premium pricing, and built a brand that buyers noticed.

Marinate your price. Share price ranges early—before the site visit—to filter tire-kickers and walk into every sales call with budgets aligned.

Design your life, not just your business. Therapy with his wife and disciplined delegation moved Ryan from “always grinding” to present dad and strategic owner—proof that systems beat burnout.

MORE ABOUT RYAN LEE:
• Interested in lighting: Check out his podcast "Lighting for Profits"
• Book recommendation: "Buy Back Your Time" by Dan Martell

If you're ready to grow your business or find your perfect niche, check out Ryan's resources at Landscape Lighting Secrets on YouTube and Instagram or find his podcast "Lighting for Profits" on your favorite platform.

https://www.youtube.com/playlist?list=PLrfM0oJ4wAwL62RdWMAa3e1mxNVO62W5S

https://landscapelightingsecrets.com/

https://www.facebook.com/ryanleebottoms

https://www.instagram.com/landscapelightingsecrets/?igsh=MWppeTVydDMxNGh6NA%3D%3D#

https://www.linkedin.com/company/landscape-lighting-secrets/

From the Zoo to Wild is a book for entrepreneurs passionate about home services, looking to move away from corporate jobs. Chris Lalomia, a former executive, shares his path, discoveries, and tools to succeed as a small business owner in home improvement retail. The book provides the mindset, habits, leadership style, and customer-oriented processes necessary to succeed as a small business owner in home services.