In this episode of TradesFormation Unlocked, host Adrian Fadini reconnects with Will Demirdonder, founder of Proximity Plumbing. Will shares his inspiring journey from a one-man van to leading a 20-plumber-strong team in Sydney’s eastern suburbs. He delves into his early days juggling high-rise jobs with private work, the key role of his partner Emily in scaling the business, and the transformative impact of strategic coaching.

The conversation reveals how Will’s mindset—marked by obsessive execution, emotional intelligence, and unwavering commitment—became the bedrock of Proximity's success. From rigorous daily training with his team to dominating a local market through focused branding, Will demonstrates what it means to execute without excuses.

• The power of obsessive execution and disciplined routines
• Why being unemployable can be a superpower in business
• How Proximity Plumbing leveraged local branding to dominate a market
• The pivotal role of Emily in operations and marketing
• Why daily gratitude and goal-setting fuel success
• The value of coaching and training for business growth
• How to transition from technician to business owner
• Strategic insights on choosing the right customer segments

• "I need to dominate anything that's in front of me."
• "Your social media isn't for selling—it's for branding."
• "I want to be a specialist, not a generalist."
• "There’s no substitute for consistent training."
• "Don’t try to outsmart logical thought—hire a coach."

Business Growth, TradesBusiness, Plumbing Business, Entrepreneurship, Execution, Mindset, Coaching, Sydney Trades, Team Building, Branding, Marketing, Leadership