In 2010, in a small New Hampshire town, next door to a copy center and framing shop, a ghost lab opened. The Kitt Research Initiative’s mission was to use the scientific method to document the existence of spirits. Founder Andy Kitt was known as a straight-shooter; he was unafraid—perhaps eager—to offend other paranormal investigators by exposing the fraudulence of their less advanced techniques. But when KRI started to lose money, Kitt began to seek funding from the paranormal community, attracting flocks of psychics, alien abductees, witches, mediums, ghost hunters, UFOlogists, cryptozoologists and warlocks from all over New England, and the world. And there were plenty of them around.

Matthew Hongoltz-Hetling, author of the new book The Ghost Lab, explains the wild ecosystem of paranormal profiteers and consumers through the astonishing story of what happened in this one small town. He also maps the trends of declining scientific literacy, trust in institutions, and the diffusion of a culture that has created space for armies of pseudoscientists to step into the minds of an increasingly credulous public.

Matthew Hongoltz-Hetling is a freelance journalist specializing in narrative features and investigative reporting. He was a finalist for the Pulitzer Prize. He is the author of A Libertarian Walks Into a Bearand It Sounds Like a Quack. His new book is The Ghost Lab: How Bigfoot Hunters, Mediums, and Alien Enthusiasts are Wrecking Science.