In this episode, I speak with Koen Stam and André about Cross-Functional Pods – an organisational structure that breaks down silos and creates customer-centric teams.

What you can expect:

• How Cross-Functional Pods improve communication and collaboration between Marketing, Sales, and Customer Success
• The right timing and ideal size for implementing Pods (4-6 people per Pod)
• Why Leadership Alignment is the critical success factor for functioning Pods
• Different approaches to Pod structuring: by verticals, ACV, or geographic regions
• Practical experiences with Pod structures across companies of different sizes

My highlights:

• The tension between functional expertise and cross-functional teamwork
• Balancing functional specialisation and holistic GTM steering
• The challenges of incentives and compensation in Pod structures

About the guests:

Koen Stam leads Benelux operations as Country Manager at Personio and has extensive experience implementing Pod structures. In 2019, he successfully introduced Pods at Team Leader and understands both the benefits and risks of this organisational model.

André Bressel works as an operational consultant with SaaS companies between $5-50 million ARR, helping founders develop effective go-to-market strategies. He brings practical experience implementing Pods in various contexts and advocates for a customer-centric approach.

Who should definitely listen to this episode:

• Go-to-Market leaders looking to break down silos in their organisations
• Executives in growing SaaS companies with complex sales processes
• Team and department leaders aiming for stronger customer orientation
• Change managers seeking ways to promote cross-functional collaboration

The recipe for success?

Leadership alignment, customer-oriented thinking, and a pragmatic approach to implementing Pod structures, without making drastic changes all at once.

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