The Reality of Owning a Business: What No One Tells You

Starting a business takes more than just a great idea—it takes passion, purpose, and a whole lot of resilience. In this episode, we sit down with Jeff and Rachel Moore, the owners of Heroic Axe, a veteran-supporting axe-throwing business that’s making a serious impact. They share how inspiration can come from anywhere, the real costs of starting a business (hint: double or triple your expectations), and why money alone won’t keep you going through the highs and lows of entrepreneurship.

We also dive into:
🔹 How to balance business and relationships
🔹 The importance of marketing and networking from day one
🔹 Why having a strong brand and team is key to standing out
🔹 The overwhelming reality of small business ownership—and how to push through

If you're an entrepreneur (or thinking about becoming one), this episode is packed with hard truths, motivation, and real-world advice to help you succeed.

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