Damien shares the deeply personal story behind Coffee Foundation, a Swiss-based organization using coffee to spark meaningful conversations about mental health and fight against stigma, judgment, prejudice, shame, and isolation.

• First social brand of its kind in Switzerland, having donated 15,000 Swiss francs to three suicide prevention charities
• Created the first English telephone crisis line in Switzerland for English speakers
• Vision to develop into a youth social enterprise where young people drive their own mental health narrative
• Currently operates in virtual space at coffeefoundation.com with plans for physical and expanded virtual meeting spaces
• Aims to bring positive, uplifting approach to mental health conversations rather than "more violins and tears"
• Uses bold branding and a tuxedo-wearing spokesperson to challenge Switzerland's conservative culture
• Believes in active listening as a fundamental skill many have lost in our tech-focused world

Damien O'Brien

• Tel: +41 79 777 0489
• LinkedIn: https://www.linkedin.com/in/damien-o-596032b/
• Website: https://www.coffeefoundation.com/
• Email: hello@coffeefoundation.com

Visit coffeefoundation.com/donate to support their mission or find them on Instagram @coffeefoundation.

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