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What happens when two successful business leaders decide to channel their skills toward helping America's military veterans? Frank Fertitta IV and Landon Gyulay reveal the powerful story behind founding Easy Day Foundation, an organization determined to make every day easier for those who've served our country.

The name "Easy Day" comes from a Navy SEAL expression, but carries a deeper meaning. As Frank explains, "The easy days should be ahead for these guys, not behind them." This sentiment drives their mission to support veterans transitioning back to civilian life—a journey that's anything but easy for many who've served.

Both founders share deeply personal connections to military service through their WWII veteran grandfathers. Frank recounts how his grandfather bombed Berlin on his 21st birthday, while Landon reflects on growing up "as far away from enemy front lines as possible" thanks to others' sacrifice. These stories, combined with alarming statistics—17 veteran suicides daily and over 35,000 homeless veterans—compelled them to act.

Rather than duplicating existing services, Easy Day Foundation focuses on what these business minds do best: creating high-impact events that raise both awareness and substantial funds. Their partnership with the American Music Awards for a Memorial Day broadcast represents this strategy in action. Every dollar donated during the telecast will flow directly to their carefully selected partner organizations, creating a comprehensive support network for veterans.

"There are days when it's a huge pain to run a 501(c)(3)," Frank admits, "but then you meet someone like Lisa Hallett—a Gold Star widow raising three children after losing her husband on a humanitarian mission—and you remember exactly why we're doing this."

Want to make a difference in veterans' lives? Join the movement by watching the American Music Awards on May 26th, visiting easydayorg to donate, or following @EasyDayFoundation to learn how you can help ensure those who served have easier days ahead.