
4. You Don’t Need More Marketing Ideas—You Need a Plan
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If you’ve ever found yourself overwhelmed by the endless stream of marketing advice—try Instagram! Start a blog! Don’t forget TikTok!—this episode is for you. I’m diving into why so many therapists feel stuck despite being constantly busy and how to shift from scattered motion to meaningful progress.
You’ll learn how to filter the noise and focus only on strategies that are actually built for your ideal clients, your schedule, and your vision for private practice. This isn’t about doing more. It’s about doing the right things—clearly and sustainably. By the end of this episode, you’ll have a simple framework to help you decide which marketing tactics to keep and which to let go.
Here’s what you’ll learn in this episode:
1️⃣ Three grounding questions to cut through the marketing noise and choose strategies that actually fit your practice
2️⃣ Why “more marketing” isn’t the answer—and what to focus on instead for real traction
3️⃣ How to avoid burnout by building a visibility plan that honors your energy and long-term goals
Resources & Links Mentioned:
The Walker Strategy Co website: walkerstrategyco.com
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Explore more marketing support for therapists: The Walker Strategy Co website: walkerstrategyco.com
About Marketing Therapy
Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker—marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.