#110: FOUNDER: Muserk is Solving the Royalty Problem || Hans Peter Roth
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#110: FOUNDER: Muserk is Solving the Royalty Problem || Hans Peter Roth
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In a world where billions of songs compete for attention, one company is ensuring every creator gets paid what they’re owed.
Hans Peter Roth shares how he transformed Muserk from a microsync licensing side project into the leading U.S. rights administrator, claiming an unexpected \$500K from YouTube in 2017 and growing to manage over 20 million works today.
He explains why U.S. mechanical royalties are a tangle all their own, how strategic pivots and industry partnerships drive growth, and why markets in Africa and APAC hold massive untapped potential. Plus, discover the metadata challenges of AI-generated “ghost” tracks and the role of standards like DDEX in cleaning up the data chaos.
In this episode, learn about a clear, factual look at the infrastructure that powers a fairer, more transparent music industry.
Visit Muresk here; https://muserk.com/
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Sponsored by Allfeat: Decentralized Blockchain Solutions for the Music Industry - https://www.allfeat.com/
Produced by Amplitude Ventures Consulting: Partners in Early-Stage Music Tech - https://amplitude.ventures