Welcome back to the Digital Distillery Podcast. By popular demand, The Digital Distillery: Women Edition was hosted for the second time in just two months. Held at 4 WALLS in Hamburg May 5th, the second edition explored two main themes between conversation-starting, interactive keynotes and panels: "Why Women Are the Future of Sports Fandom in Sports" and "Abandoning Stereotypes & Breaking Barriers in Brand Communications." Women Lead host, Nadia Koski, sat down with some of the inspirational speakers from the event to bring you the best takeaways from this exclusive content.

Hear from:
Evangelia Mitoli, Sales & New Business Manager - DACH, DOUGLAS Marketing Solutions
Judy Laumayer-Nerzak, Head of Media & AdTech Solutions - Germany, Microsoft
Kim Dammon, Director Strategy & Brand Transformation, Odaline
Lara Weber, Head of Digital at FC St. Pauli
Benjamin Becker, Managing Director, Sports, OMG

Some of the key takeaways:

• Women are increasingly shaping sports fandom across football, F1, tennis, gymnastics, and rising women’s leagues.
• Female fans aren’t just watching, they’re driving engagement and redefining fan culture. Brands and media must adapt to the growing influence of women as athletes, advocates, and decision-makers.
• Traditional gendered marketing is becoming obsolete—products once seen as "male" or "female" are now for everyone.
• Authentic storytelling and inclusive design are crucial for modern brand relevance. Brands must rethink how they connect with diverse audiences in a more inclusive, stereotype-free world.

This episode is brought to you as always by The Digital Distillery.

If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com

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Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Lead: Dennis Kirschner