Here are three things you’ll learn in this episode:

1. Key Factors for Website and Marketing Success: Taylor explains that a successful website must balance strong branding, user experience, and clear content that effectively communicates a business’s services. While design is important, traffic generation through SEO and advertising plays a bigger role in driving business growth.

2. Digital Marketing Optimization is Crucial for Business Growth: Companies often miss out on significant revenue opportunities due to ineffective digital marketing strategies. Simple but impactful tactics like retargeting campaigns, CRM automation, and optimizing ad spending can drastically improve sales and lead generation. A case study highlighted how a company grew from $8M to $25M+ by implementing these strategies.

3. The Power of Multiple Touchpoints in Marketing: Consumers rarely convert on the first interaction with a brand. A combination of digital and traditional marketing touchpoints—such as Google Ads, social media, email, and direct mail—over a span of seven days significantly increases conversion rates. However, the effectiveness of repeated exposure depends on targeting the right audience with relevant messaging.

About Taylor Janszen and Janszen Media:

- Website: https://www.janszenmedia.com/

- LinkedIn: https://www.linkedin.com/in/taylor-janszen/

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