EP266. When sustainability reports to marketing – beauty’s uncomfortable truth
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EP266. When sustainability reports to marketing – beauty’s uncomfortable truth
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Is your favourite beauty brand walking the talk on sustainability, or just selling a story?
Last week on the podcast, Lorraine Dallmeier – Chartered Environmentalist, Biologist and CEO of Formula Botanica – talked to Carly Snider of the Pact Collective, and Carly dropped a truth bomb: in many beauty brands, sustainability sits under the marketing department. Not operations. Not product development. Not supply chain. Marketing.
And in this week's episode of Green Beauty Conversations, Lorraine unpacks why this matters more than you realise and how it impacts every conscious consumer and ethical beauty entrepreneur. Tune in now!
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