Social Selling Audiolibro Por Tom Abbott arte de portada

Social Selling

10 Essential Strategies to Prospect, Position and Present Using Social Media

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Social Selling

De: Tom Abbott
Narrado por: Virtual Voice
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 There’s never been a better time to be in sales. Buyers are constantly on social media, learning more about your company and competitors. Social media has changed the buying process and as a result, the selling process. Are you adapting your process to keep up with the evolution of sales? Did you know that 89% of purchases (75% for B2B) start with an online search? Today’s socially savvy buyers don’t even contact you (or your competitors) until 57% of the purchase process is complete. Social media selling provides you with a never before seen opportunity to influence buyers to approach your business. So what exactly is social selling? It’s the practice of incorporating social networks in your sales process, from prospecting to positioning to presenting. Social selling doesn’t replace the sales fundamentals, but instead evolves them. Today, social media provides sales professionals and business owners with the opportunity to engage with future customers directly without even picking up the phone. No more buying lists. No more cold calls. No more gatekeepers! I wrote this book because as a fellow sales professional and business owner, it’s exactly the book I needed when I started with social media about 10 years ago. I wrote this book for you. In my work with sales professionals and business owners, I’ve noticed some best practices for social selling. In fact, 64% of sales teams who use social selling reach sales quotas (and 15% more contract renewals) versus 49% who do not adopt it. By incorporating these three areas (Prospecting, Positioning and Presenting) and ten essential strategies, you can experience the benefits too: What you can expect to learn in this book: - Identify which platforms provide the most effective means to reach prospects. - Increase your following on social media. - Successfully generate enquiries and leads. - Use social media without alienating or spamming your audience. - Effectively measure closing rates. After reading this book you'll be able to: PROSPECT – use social media to find your audience, have conversations with prospects, generate sales leads and get past gatekeepers, so you can fill your sales pipeline. POSITION – use social media to demonstrate your expertise, differentiate from competitors and assess prospects’ needs, to help you stand apart from other solution providers. PRESENT – use social media to deliver sales presentations, ask for the sale and get spin-off business, which means you’ll reach sales quotas more often and get more contract renewals.
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