In this episode of the Sleeping Barber Podcast, our hosts Marc Binkley and Vassilis Douros engage in a thought-provoking conversation with Mitch Joel, a renowned entrepreneur and marketing expert.

They explore Mitch's diverse career journey, the evolution of marketing and agency relationships, and the impact of AI on the industry. The discussion emphasizes the importance of custodianship in brand management and the shift from speed to momentum in marketing strategies.

Mitch shares insights on the changing landscape of performance marketing and the necessity for marketers to take ownership of their roles in a rapidly evolving environment. This is an episode you dont want to miss!

Enjoy the show!

Our Guest

Mitch Joel

Entrepreneur, Investor, Speaker

Co-Founder of ThinkersOne - bite sized thought leadership from the best thinkers in the world

Former President of Twist Image Digital Marketing Agency that sold to WPP

Named to Thinkers50 Radar List

Author of Six Pixels of Separation & CTRL ALT Delete

https://www.linkedin.com/in/mitchjoel/

https://www.mitchjoel.com/

Follow our updates here: ⁠⁠https://www.linkedin.com/company/sleeping-barber/⁠⁠

https://www.sleepingbarber.ca

Get in touch with our hosts:

Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/

Vassilis Douros: ⁠⁠https://www.linkedin.com/in/vassilisdouros/⁠

Timestamps:

00:00 - Introduction

01:25 - Mitch Joel's Career Journey

12:54 - The Evolution of Marketing and Agencies

17:09 - The Agency-Brand Relationship in the AI Era

26:20 - The Shift Towards In-House Marketing

33:09 - The One-to-X Marketing Model

38:11 - The Shift from Performance to Brand Storytelling

41:16 - The Role of Custodianship in Marketing

44:59 - Navigating Brand Evolution and Change

49:54 - Emotional Engagement in Marketing

54:39 - Speed vs. Momentum in Leading Change

01:00:31 - Personal Agency in the Age of AI

01:03:05 - Post-Pod with V & Marc