Sarah Bundy is the Co-founder, CEO, and Chair of the Board of Athena Collective, a membership-based platform empowering women in business, leadership, and innovation. She also hosts the For Female Founders podcast, a community dedicated to supporting female entrepreneurs at every stage of their journey. Additionally, Sarah founded All Inclusive Marketing (AIM), a leading digital marketing agency recognized for delivering innovative, experience-driven results. Her work has earned her accolades, such as being named among Canada's Top 100 Female Entrepreneurs.

Building a successful business is never easy, but the journey is especially steep for many women. Limited access to funding, lack of networks, and the pressures of balancing personal responsibilities can make entrepreneurship feel isolating and overwhelming. How can women build thriving companies without burning out or sacrificing their values?

Sarah Bundy, an award-winning strategist and advisor, shares her path from launching a business with just $7 to achieving a multimillion-dollar exit. Sarah emphasizes the importance of grounding your business in personal values, crafting a clear vision, and fostering a team culture rooted in empathy. She outlines how embracing the DIG (Delight, Innovate, Grow, and Give Back) mindset helped her attract top talent and create organizational resilience — even during crises like the pandemic. By investing in the right systems, such as CRMs and project management tools, prioritizing flexibility, and continuously engaging high performers, leaders can scale sustainably.

In this episode of In Great Company, Sindhu Srivastava and Danielle Thieret interview Sarah Bundy, Co-founder, CEO, and Chair of the Board of Athena Collective, about the value of leading with purpose. Sarah discusses her journey from bootstrapped beginnings to a successful exit and shares insights on values-driven growth, authentic leadership, and why empathy outperforms ego. She also explores parenting while building a company, the power of strategic partnerships, and redefining legacy beyond metrics.