Episode breakdown:

00:00 – Why This Episode Will Save Your Startup

• 01:25 – From Oracle to C3.ai: Bruce’s Operating + VC Journey

• 06:08 – What the VC World Doesn’t Tell Founders

• 10:47 – Why Most Startups Burn Cash After Raising

• 14:09 – The “Stadium” Metaphor: You Need a Category Before a Sales Team

• 18:06 – Creating the Enterprise AI Category at C3.ai

• 23:00 – SEO Hacks: Glossaries, Whitepapers, & Google Snippets

• 27:50 – Product-Market Fit Is Dead. Think Market-Product Fit

• 32:54 – Why Most Category Design Efforts Fail

• 39:30 – Why FDA Approval ≠ Market Readiness in MedTech

• 41:29 – Bruce’s Visual Traction Gap Map Explained

• 46:00 – MVP Is a Clock You Start—Too Early & You Lose

• 50:29 – MedTech Metrics: How ARR Maps to Repeatability

• 54:28 – How to Align Teams Across Phases Using Diagnostics

• 58:24 – Aligning Adoption Curve with Company Lifecycle

• 1:02:58 – The 76% Rule: Why Market Leaders Capture All the Value

  
  

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  Are you a medtech CEO in need of some marketing help attracting investors, growing sales pipeline, and more? Go to GrowMyMedtech.com to book time for a free analysis.

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