EP 142 | The Current State of Events: Data, Strategy & Smarter Spend
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EP 142 | The Current State of Events: Data, Strategy & Smarter Spend
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Event costs are climbing. Expectations are higher. And marketers are being asked to do more—with less.
In this episode, Rockway Exhibits + Events' CEO Matt Kleinrock and Director of Marketing Coty Adams break down what’s really going on in the events industry right now—using fresh data and trends Matt’s been tracking across the field.
They’ll talk about:
✅ What today’s rising costs mean for your 2025 planning
✅ The metrics that actually matter (and how to align around them)
✅ Smart ways to reframe your strategy—even if your budget’s been slashed
If you're tired of recycled playbooks and ready for a clearer, more creative path forward, this one's for you.
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Connect With Us:
Matt Kleinrock: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
Coty Adams: https://www.linkedin.com/in/cotykadams/
Our Company: https://rockwayexhibits.com/
🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined