In this episode, we explore maximizing your return on investment (ROI) by tracking the right metrics, budgeting effectively, and aligning marketing spend with your business's growth stage. Learn the importance of revenue generated, customer acquisition cost (CAC), lifetime value, and other key metrics. Discover valuable tools like UTM tracking, dedicated landing pages, promo codes, call tracking, and CRM systems to monitor your marketing efforts. Lastly, get insights on how much to spend on marketing based on your business's stage and the role of marketing in driving overall company revenue. Make your marketing a profit center with these actionable insights. Tune in now!

Episode #: 41

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00:00 Introduction to Episode Topic

00:19 Understanding Profitable Marketing

00:56 Key Metrics for Measuring ROI

04:56 Effective Tactics for Tracking ROI

07:33 Budgeting for Marketing Success

12:42 Final Thoughts on Profitable Marketing

13:05 Conclusion and Reach Out With Questions to madroitmarketing.com/podcast