This episode of SANDCAST: Beach Volleyball with Tri Bourne and Travis Mewhirter features Mark Paaluhi, the man behind the improbably successful Hermosa Open – and the man who extended it to a three-year deal, bringing the Hermosa Open back through 2027 at least. Exciting stuff. We chat all about that, as well as:

• Why Paaluhi felt the sport needed a professional event in Hermosa, and why it needed to be pure: a true double-elim, and a true open format
• What he learned from last year’s Hermosa Open
• The importance of grassroots marketing via getting players out on the town to market events themselves
• What so many people are getting wrong with the sport – and how the Hermosa Open is laying the groundwork to getting it right

And so much more. Awesome chat with the 2024 Man of The Year

SHOOTS!

***

WE'VE GOT NEW MERCH! Check it out here!!

Get 20 PERCENT off all Wilson products with our code, sandcastpod-20. https://www.wilson.com/en-us/volleyball

Get 10 PERCENT OFF VBTV using our discount code, SANDCAST10

Want to get better at beach volleyball? Use our discount code, SANDCAST, and get 10 percent off all Better at Beach products!

We are FIRED UP to announce that we've signed on for another year with Athletic Greens! Get a FREE year's supply of Vitamin D by purchasing with that link.

If you want to receive our SANDCAST weekly newsletter, the Beach Volleyball Digest, which dishes all the biggest news in beach volleyball in one quick newsletter, head over to our website and subscribe! We'd love to have ya! https://www.sandcastvolleyball.com/