Welcome back to Digital Coffee: Marketing Brew! In this episode, host Brett Deister sits down with Ivan Vislavskiy—CEO and co-founder of Comrade Digital Marketing Agency—to dive deep into the rapidly evolving landscape of digital marketing and AI. Ivan shares his firsthand insights on how artificial intelligence is transforming everything from content creation to search engine optimization, automation, and lead qualification. Whether you’re a seasoned marketer or just starting out, you’ll learn why harnessing AI is no longer optional if you want to stay relevant and competitive. Plus, Ivan explains the growing importance of expertise, authority, and trust (E-A-T), the changing rules of SEO, and what the future might hold as the next generation of consumers turns to new search platforms like TikTok and AI chatbots. Grab your coffee (or tea!) and get ready for a caffeinated chat packed with practical advice and actionable strategies to future-proof your marketing game.

Ivan Vislavskiy is a forward-thinking marketing professional who has closely followed the rise of AI technology in his field. Even before generative AI tools like ChatGPT became mainstream, Ivan participated in industry roundtables where marketers discussed both the potential and risks of AI. Once tools like ChatGPT gained popularity, Ivan and his team began integrating them into their workflow, particularly for content development, keyword research, and SEO tasks. However, Ivan remains cautious about relying exclusively on AI-generated content due to concerns about search engine devaluation and authenticity. To balance efficiency with quality, he oversees a process where AI-generated drafts are carefully reviewed and personalized by human subject matter experts, ensuring all content meets high standards and resonates with audiences.

1. Ivan Vislavskiy enjoys both coffee and tea, starting his mornings with coffee and switching to green tea midday, then winding down with herbal tea at night.
2. Ivan's agency, Comrade Digital Marketing, built their own AI-powered system to analyze and qualify client leads by reviewing transcripts from chats, forms, and calls.
3. Ivan predicts video marketing will be vital for SEO dominance in the near future, but points out most of his legal clients are too busy to create video content themselves.

1. AI’s vital role in digital marketing
2. Balancing human expertise with AI content
3. Google devaluing generic AI-generated content
4. Automation of internal marketing processes
5. Importance of specialization for agencies
6. SEO diversification across multiple platforms
7. The growing necessity of video marketing