The thoughtful rise of Mother Root: why patience wins
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The thoughtful rise of Mother Root: why patience wins
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“Direct-to-consumer wasn’t the plan. It was a survival move during the pandemic - but it became our best decision.”
Bethan Higson is the founder of Mother Root, a non-alcoholic aperitif brand that’s as bold in its flavour as it is in its mission. In this episode, she shares their 6 year journey to retail.
We talk about:
- Starting slow and building a brand with staying power
- Why DTC is the best way to educate a new market
- Navigating a rebrand while staying close to your community
- Building for women in their 40s and 50s - and why the industry often overlooks them
- Using real customer insight to fuel marketing and innovation
Embracing patience, focus, and small-scale testing to grow with intention
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