In this powerful episode of the Go4CEO Podcast, we sit down with Anna Maria Vito, a dynamic leader at The VITI Companies, a multi-generational business built on a foundation of integrity, relationships, and long-term vision. As a key figure in the company’s continued evolution, Anna Maria offers deep insights into the challenges and rewards of sustaining a family business through multiple generations while embracing innovation, leadership, and legacy.

The VITI Companies, founded over 80 years ago, have grown into a trusted name in insurance, risk management, and employee benefits solutions. Anna Maria shares the rich history behind the organization and how she and her team continue to build on the values instilled by previous generations. With a keen understanding of how to blend tradition with transformation, she walks us through how The VITI Companies stay relevant and resilient in an ever-changing market.

Throughout the conversation, we explore the critical components of generational business success—from clear succession planning and mentorship to adaptive leadership and embracing new technologies. Anna Maria emphasizes the importance of fostering a culture that respects the past while empowering the next generation to lead with purpose and vision.

We dive into key strategies for aligning family dynamics with business goals, building trust within the organization, and developing leaders who understand the company’s legacy and the demands of the future. Whether you’re leading a family business, preparing for succession, or just starting your journey as an entrepreneur, Anna Maria’s insights will leave you inspired and better equipped to build a business that lasts.

What You’ll Learn in This Episode:

• How The VITI Companies have sustained multi-generational success

• Anna Maria Vito’s leadership approach to growth and legacy

• Best practices for succession planning in family-owned businesses

• How to balance tradition with innovation in a generational enterprise

• Insights on maintaining a strong company culture through change

This episode is a masterclass in generational leadership, business sustainability, and the mindset it takes to lead with both purpose and performance. Don’t miss this conversation with one of the most thoughtful voices in the world of family-owned businesses.

Subscribe, rate, and share this episode if you’re passionate about legacy, leadership, and the power of building something that lasts for generations.