"If you touch it, you can trust it."

In this episode of The FODcast, we’re joined by Steven Irwin – Chief Commercial & Technology Officer at Vivobarefoot - to explore how today’s most progressive D2C brands are blending technology, purpose, and people to drive long-term growth.

With leadership experience at ASICS, Hunter Boots, Wolverine Worldwide, and more, Steve brings a unique, cross-functional perspective on what it takes to build authentic, resilient brands in an increasingly complex digital world.

In this conversation, we cover:

• How Vivobarefoot’s ReVivo and community initiatives are redefining what post-purchase brand engagement looks like
• The rise of sustainable commerce - and why it's more than a marketing trend
• What the pandemic taught us about omnichannel agility and real-world connection
• Why purpose-led brand identity is your most defensible asset in a noisy market

If you're navigating D2C growth, scaling ecommerce infrastructure, or want to better align digital strategy with values and community impact, this one’s a must-listen.

Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.

Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/