Strategic Content, Industry Shifts, and Cross-Border Trends (ft. Jason Koop | VP of Business Development | Canadian Special Events) Podcast Por arte de portada

Strategic Content, Industry Shifts, and Cross-Border Trends (ft. Jason Koop | VP of Business Development | Canadian Special Events)

Strategic Content, Industry Shifts, and Cross-Border Trends (ft. Jason Koop | VP of Business Development | Canadian Special Events)

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 TITLE:Strategic Content, Industry Shifts, and Cross-Border Trends (ft. Jason Koop | VP ofBusiness Development | Canadian Special Events) GUEST BIO:Jason Koop is VP of Business Development at Canadian Special Events, building thelargest corporate event professional network in Canada. After 15 years managingaccounts for Calvin Klein, Tommy Hilfiger, and Vanity Fair Corp, he pivoted to events,combining relationship expertise with marketing savvy to elevate the CSE brand whileindulging his passion for Canadian event experiences. OPENING QUOTE: 16:30 – 17:02Over the last five years or so, six years and again, I talked a little bit about the biggestgrowing segment in our industry is easily the experiential marketing and the corporateevents. By far the biggest growth category in our industry. With that comes a new levelof professionalism. With that comes more dollars. With that comes bigger investments.And I think with that comes a much bigger opportunity for us in a bunch of differentways, from the experiences that we're able to offer because technology is getting moreaccessible, to the kinds of events that we do and to the strategy that we put into anevent. SUMMARY:Welcome to another episode of No More Bad Events. In today’s episode, Scott is joined byCanadian event strategist and writer, Jason Koop, for an honest and thought-provokingconversation about the evolving world of events on both sides of the border.Jason shares his insights on the cultural differences between the U.S. and Canadawhen it comes to business risk-taking, and discusses how new U.S. policy changes aredisrupting not just American but also Canadian and international events. They explorewhy content strategy is the linchpin of modern events—especially in the rapidly growingcorporate and B2B markets—and they dive deep into the importance of authenticity andstorytelling in content, the shift toward strategic use of micro-influencers, and howplanners can adapt for a new generation of attendees who bring different values,attention spans, and expectations to the table. Jason’s optimism for the industry shines through, as he looks to the opportunitiespresented by new technologies, virtual events, and the potential for Canada tostrengthen its place as a global meetings destination.If you’re ready for an episode packed with candid opinions, practical advice, and a doseof industry optimism, press play and join the conversation! AUDIOGRAM: 16:30 – 17:02Over the last five years or so, six years and again, I talked a little bit about the biggestgrowing segment in our industry is easily the experiential marketing and the corporateevents. By far the biggest growth category in our industry. With that comes a new levelof professionalism. With that comes more dollars. With that comes bigger investments.And I think with that comes a much bigger opportunity for us in a bunch of differentways, from the experiences that we're able to offer because technology is getting moreaccessible, to the kinds of events that we do and to the strategy that we put into anevent. HIRE THEM TO SPEAK:Follow Jason Koop: linkedin.com/in/jasonkoopcseliveFollow Scott Bloom: eSpeakers BioFollow eSpeakers: eSpeakers Marketplace ABOUT NO MORE BAD EVENTS:Brought to you by eSpeakers and hosted by professional emcee, host, and keynotespeaker Scott Bloom, No More Bad Events is where you’ll hear from some of the topnames in the event and speaking industry about what goes on behind the scenes at theworld’s most perfectly executed conferences, meetings, and more. Get ready to learnthe secrets and strategies to help anyone in the event industry reach their goal ofputting on nothing less than world-class events.Learn more at nomorebadevents.com.ABOUT THE HOST:A veteran comedian and television personality who has built a reputation as the go-tochoice for business humor, Scott has hosted hundreds of events over two decades forbig and small organizations alike. Scott has also hosted his own weekly VH1 series and recently co-hosted a national simulcast of the Grammy Awards from the PalaceTheater.As the son of a successful salesman, he was exposed to the principles of building abusiness at an early age. As a comedian, Scott cut his teeth at renowned improv andcomedy clubs. As a self-taught student of psychology, he’s explored what makes peopletick and has written a book (albeit a farce) on how to get through life. He’s uniquelypositioned to deliver significant notes on connecting people and making businessseriously funny. And who doesn’t like to laugh?Learn more about Scott: scottbloomconnects.comPRODUCED BY eSpeakers:When the perfect speaker is in front of the right audience, a kind of magic happenswhere organizations and individuals improve in substantial, long-term ways. eSpeakersexists to make this happen more often.eSpeakers is where the speaking industry does business on the web. Speakers,speaker managers, associations, and bureaus use our tools to organize, ...
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