The Future of PPC: How Humans Win in an AI World with Fred Vallaeys
No se pudo agregar al carrito
Add to Cart failed.
Error al Agregar a Lista de Deseos.
Error al eliminar de la lista de deseos.
Error al añadir a tu biblioteca
Error al seguir el podcast
Error al dejar de seguir el podcast
The Future of PPC: How Humans Win in an AI World with Fred Vallaeys
-
Narrado por:
-
De:
Acerca de esta escucha
Before “PPC” was even a term, Fred Vallaeys was helping Google build it. Now, he is on a mission to help marketers make sense of the monster it’s become.
Fred unpacks his journey from those early Google days to founding Optmyzr, revealing how marketing transformed from the simplicity of goto.com to our current maze of touchpoints.
He mentions five essential roles modern marketers must embody, from "PPC Doctor" diagnosing campaign ailments to "PPC Chef" combining ingredients in ways automation never could.
For anyone feeling swallowed by GA4 complexity or wondering if their job might vanish to algorithms, Fred offers refreshingly practical wisdom about layering your expertise on top of platform automation.
Connect with Fred:
https://www.linkedin.com/in/frederickvallaeys/
Connect with Bryan:
https://www.linkedin.com/in/bryankaras/
https://bryankaras.com/
Looking for quality digital marketing talent? Connect with Bryan's team at GrowTal. https://www.growtal.com/
Looking to solve your toughest marketing challenges? Connect with Bryan's team at Playbook Media. https://www.playbookmedia.com/