From Trade Floors to Cherry Bores: Fresh Trends, Freshfel Highlights & China’s Sweet Spot
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From Trade Floors to Cherry Bores: Fresh Trends, Freshfel Highlights & China’s Sweet Spot
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In this episode of the Global Fresh Series, we take you on a tour of the international trade show circuit, diving into the key takeaways from Freshfel Europe’s sustainability-focused events and the innovation-packed Macfrut 2025 in Rimini.
We also explore the booming global demand for fresh cherries, their emergence as a premium fruit, and how they’re shaping sourcing and strategy in key markets. Finally, we zoom in on China’s growing influence in the produce space — from skyrocketing cherry imports to evolving consumer expectations.
Tune in for a fresh look at the global produce pulse — where trade, taste, and trends meet.
First Class Sponsorship: Peak of the Market: https://peakofthemarket.com/
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