In this episode, Dan Englander welcomes back Nick Petroski of Promethean Research for a high-signal, data-backed deep dive into the state of the digital agency industry in 2025. From agency size trends to the truth about AI integration, Nick reveals what the numbers really say.

Watch our latest video training, How to Take Charge of Your Agency’s Future Revenue. During this training, you’ll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.

They cover:

• Why sub-10-person agencies are disappearing
• The true impact (and limits) of AI in agency operations
• What’s driving the contractor surge—and what it means for margins
• Why specialization isn’t optional anymore (and how to actually do it right)
• How GLP-1 drugs like Ozempic could disrupt agency-adjacent markets
• What top-performing agencies are doing differently

If you're an agency founder navigating a changing market, this episode is your strategic cheat sheet.

Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!

Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and our Video training at http://salesschema.com/takecharge

CONNECT WITH NICK PETROSKI:

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Promethean Research

Download Nick’s latest research report here: prometheanresearch.com

CONNECT WITH DAN ENGLANDER:

LinkedIn

Sales Schema