In this episode, I’m joined by my good friend Jason Seward, CEO of 608B Capital, for a candid conversation about the power of personal branding—especially if you’re in the real estate game or just starting to build your business presence. We dive deep into Jason’s journey of transitioning from a corporate career to becoming a full-time real estate investor and how he leveraged social media to build a brand that attracts both deals and investors.

We chat about the mental hurdles of putting yourself out there, how to handle the fear of judgment, and the importance of showing up authentically and consistently. Jason shares his real-world experience on delegating marketing tasks, investing in brand building before the revenue rolls in, and why being known as the go-to expert in your market is a game changer. Whether you’re brand new to content marketing or looking to level up, this episode is packed with honest insights that will motivate you to get visible and stay consistent.

Episode Highlights & Timeline:

[0:00] - Introducing Jason Seward and the power of early brand-building.

[1:02] - Overcoming fear of judgment when showing up on social media.

[4:15] - Jason’s journey from side hustle to full-time real estate investing.

[7:03] - Why Jason invested in marketing before the revenue came in.

[9:25] - Delegating marketing tasks vs. doing it yourself.

[16:01] - The importance of vetting partners and finding cultural alignment.

[22:05] - Real-world examples of brand visibility leading to investments.

[31:27] - How personal content humanizes your brand and builds trust.

Links & Resources:

• 608B Capital: https://608bcapital.com/

• Burn the Ships Podcast: https://608bcapital.com/podcast-2/

• Follow Jason Seward on Instagram: https://www.instagram.com/burningtheshipspod/

• Learn more about podcast production with cullermedia.com

5 Key Takeaways:

1. Visibility Wins: Consistently putting your name and business out there builds recognition and credibility—critical for attracting deals and investors.

2. Own Your Brand: It’s normal to feel judged when you start sharing content, but confidence comes from showing up authentically and consistently.

3. Delegate Wisely: Hiring professionals to handle marketing allows you to focus on your strengths and ensures consistency, even when you’re busy.

4. Authenticity Matters: Sharing personal moments (like family life) adds depth to your brand and helps people connect with you on a human level.

5. Invest Ahead: Sometimes you have to invest in your brand and marketing before the returns show up—it’s a mindset that pays off in the long run.

Thanks so much for tuning in! If you enjoyed this episode, be sure to subscribe, rate, and leave a review. Don’t forget to share the show with someone who could benefit from building a stronger brand presence. Catch you on the next one!