Are you tired of strategic plans that gather dust the moment they're printed? Do you find yourself caught in a reactive cycle, constantly battling unforeseen crises, chasing trends, and watching disruption blindside your best-laid plans?

Mapping the Storm offers a practical antidote to the guesswork and gut-feel that plague traditional strategy, especially within the complex, high-stakes environment of the public sector.

This isn’t another abstract business theory, t’s a hands-on guide to mastering Wardley Mapping, a revolutionary visual language that transforms your ability to see, understand, and anticipate market change. Just as a weather map reveals the invisible forces shaping the climate, a Wardley Map exposes the economic pressures shaping your landscape, enabling you to move from passive reaction to proactive foresight.

Inside this no-nonsense guide, you’ll discover:

• The Critical Flaws of Traditional Strategy
  Why SWOTs, 2x2s, and “best practice” mimicry create a dangerous illusion of control, leaving you blind to the forces of evolution and vulnerable to disruption.

• The Power of Wardley Mapping
  Ground your strategy in user needs, map your value chain, and understand the current of evolution through four distinct stages: Genesis, Custom-Built, Product, and Commodity.

• Decoding Climatic Patterns
  Unlock the secret to strategic anticipation by understanding the recurring economic forces that act on every component of your map, and how to spot the early signals of major market shifts.

• Spotting Storms (Disruption) and Sunshine (Opportunity)
  Why “Past Success Breeds Inertia” can turn your most profitable offerings into liabilities, and how “Efficiency Enables Innovation” by commoditising the routine to unlock new value.

• Navigating Punctuated Equilibrium
  Why change often comes “slowly, then suddenly”, and how to identify the tipping points that break old models and create new realities.

• Turning Foresight into Actionable Advantage
  Translate map-based insights into practical strategic moves: accelerate evolution, exploit inertia, rewire your org for optimal flow and adaptability.

• Rewiring Your Organization’s DNA
  Apply the “No One Size Fits All” principle to rethink procurement, project delivery, budgeting, and team design, building an ambidextrous organisation ready for anything.

• Leading in an Uncertain World
  Become a “Chief Question-Asker”, someone who uses maps not to dictate answers, but to challenge assumptions, empower teams, and lead with curiosity and clarity.
  

Mapping the Storm is more than a strategy book. It’s a field manual for modern leadership, equipping you with the clarity to know where you are, the foresight to see what’s coming, and the confidence to act with purpose.

Stop reacting to change. Start mapping it.