Novedades

In 1996, professional wrestling was one of the most watched sports on cable television, with more than 5 million people tuning in every week. And in the late 1990s, pro-wrestling was the hottest thing in American pop culture, with companies making millions in action figures, video games, and simple black t-shirts emblazoned with three little letters: NWO. The NWO, or New World Order, became a business like no other, and was responsible for the explosive ratings and rabid fanbase.

We vs Me: The Culture Shift Changing Sports By James Louis Roden Jr. Team used to mean everything. Today, it competes with everything. What happened to the game we once knew? There was a time when team-first values were the foundation of every great locker room. When athletes wore their jersey with pride, fought for their brothers, respected the coach, and lived by a code that said the name on the front mattered more than the name on the back. Coaches led with conviction, players bought into the process, and culture wasn’t just a buzzword—it was the playbook. Now we’re watching ...