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International Marketing: Principles and Practice. A management-oriented approach This innovative book provides a comprehensive introduction to international marketing and strategic marketing management. The book offers a clear and easy-to-understand overview of the latest developments in international marketing - in all aspects. The most important theoretical aspects are explained in an easily accessible way to facilitate the transfer of this knowledge into real decision-making situations. In addition, the book not only integrates all relevant aspects of international strategic and ...

Unlock the Secrets to Global Trade Success with "Tariffs to Triumph"! Are you an importer or business owner struggling to navigate the complex world of trade regulations and tariffs? Do you find yourself overwhelmed by the ever-changing landscape of global trade, unsure of how to maximize your profits while staying compliant? You're not alone. Many importers face these challenges, but there's a solution. Transform your business by mastering the art of navigating tariffs and trade regulations with "Tariffs to Triumph: How to Successfully Navigate Trade Regulations and Expand Your Business". ...