Novedades

Zero Sum brings to life the complex, vivid color of one of the greatest experiments in the history of global commerce. What have businesses learnt—or failed to learn—from this adventure, both about Russia and about dynamics between countries and companies in the face of relentless change?

Take your local business global with the power of social media! Is your brick-and-mortar store hidden from the world? Panyim's vibrant clothing store in Juba, South Sudan, was a local gem, but its reach didn't extend beyond the dusty streets. With Nyakor, his tech-savvy girlfriend, by his side, Panyim embarked on a journey to take his unique designs global. Social Media Marketing: Be Digitally Visible is your inspiring guide, filled with practical tips and strategies to: Leverage social media platforms like WhatsApp and Facebook to connect with a worldwide audience. Craft captivating ...

Triffin’s Dilemma: Why Economic Power Always Ends in Collapse is a gripping deep dive into the structural flaw at the core of every global currency system. From ancient empires to the modern dollar-based order, this meticulously researched narrative exposes a repeating pattern: monetary dominance leads to overreach, overreach leads to fragility, and collapse follows. It’s not ideology—it’s math. Named after economist Robert Triffin, the dilemma explains why any nation issuing the world’s reserve currency must eventually undermine its own economic foundation. The book tracks this ...

La administración Trump 2.0 ha impuesto cientos de aranceles y promulgado numerosas leyes mediante decretos presidenciales, la mayoría de los cuales han sido revocados por tribunales federales por inconstitucionales. Esto ha generado un caos necesario e innecesario en Washington D. C. y los mercados estadounidenses. En realidad, se ha tratado principalmente de un gran despliegue político que ha impuesto un aumento de impuestos a los ciudadanos estadounidenses, ha perjudicado las relaciones comerciales y la globalización, y ha expandido el gobierno, junto con un déficit nacional ya ...

Discover the hidden forces that drive consumer behavior and learn how to harness them to elevate your marketing strategy. Unlock the Secrets of the Consumer Mind: Understand how memory, emotion, and repetition influence purchasing decisions. Explore real-world case studies from leading brands like Nike, Coca-Cola, and Dove. Learn how to create marketing campaigns that resonate on a subconscious level. Why This Book Is Essential for Marketers: Written by a seasoned marketing professional with experience leading campaigns for top beverage companies, this book provides actionable insights ...

2年前に平均株価4万円を予測していた 経済アナリストの最新刊！・日本株はまだ超安値、4万円は通過点に過ぎない・米中対立という地政学が株価を押し上げる・日本が最先端半導体の大製造工場になる・世界経済を牽引する日米2強時代が来た・中国、ドイツは凋落へ、GDPは日本が抜き返す