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Struggling to write copy that converts? Wish you had a blueprint instead of guesswork? The Copywriting Playbook is your practical guide to writing better, faster, and more persuasively—without sounding pushy or robotic.

Define the Problem: A Step-by-Step Approach to Defining Transport Challenges is a practical guide for early-career transport professionals facing the complexities of modern transport challenges. The book, part of the Smart Transport Strategy Guides series, aims to equip professionals with the critical skill of problem definition in the context of planning infrastructure, developing policy, and advising decision-makers. It emphasizes that in a world of increasing complexity and rising expectations, accurately defining transport problems is crucial. Key takeaways from the book include: ...

Unlock the power of words in just minutes a day with Mastering Micro Copy: 8 Essential Chapters to Think and Write like a Pro. Designed for busy marketers, entrepreneurs, and copywriters, this book delivers bite-sized lessons that you can hear, apply, and test in under ten minutes.