Novedades

Courageous Marketing is your guide to grabbing attention, creating loyal fans, and crafting messages that connect with your audience (before turning them into buyers). Through practical examples from Udi Ledergor’s journey building an iconic brand at Gong and invaluable advice from marketing leaders at companies like Salesforce, Oracle, and Atlassian, you’ll learn how to: Punch above your weight with guerrilla marketing stunts to make your company appear bigger than it is. Create content marketing so good that people are willing to pay for it.

What if search engines no longer needed users to click on links to find the answers they seek? As AI-powered search engines evolve, traditional SEO strategies are no longer enough to stay visible in an increasingly competitive digital landscape. Answer Engine Optimization (AEO) is the future of search, designed to help businesses, content creators, and marketers adapt to AI-driven search engines like Google SGE, ChatGPT, Perplexity, and Bing Chat.

NeuroSelling® is more than just theory—it's a step-by-step, practical communication methodology honed by years of field experience, resulting in millions in new revenue in industries as diverse as biotech, financial services, manufacturing, and engineering. In this revised edition, you'll learn specific strategies to overcome the constraints of digital channels while leveraging their unique advantages, as well as how to integrate the power of VR/AR and AI alongside the proven NeuroSelling process. You'll also see the NeuroSelling principles in action with four new case studies showcasing...

Discover how you can use the incredible capabilities of ChatGPT to create an automated cash-generating system that works for you around the clock. In ChatGPT Cash Machine, you’ll learn how to use ChatGPT to create high-demand digital products in minutes, from ebooks to online courses and more.

Selling Your Way IN empowers those who want to go from a job with a set income to a sales career where they set their own income and own their lives. Author Kristie Jones goes deep into the often neglected, but hugely impactful practices embraced by sales “rockstars,” those elite professionals at the top ten percent of the earnings ladder.

Whether you're tech-savvy or just getting started, this 2-in-1 powerhouse guide gives you everything you need to start earning passive income online using ChatGPT, Deepseek AI, and other cutting-edge tools—fast. This book is your ultimate roadmap to financial freedom, packed with practical, no-fluff strategies to help you build digital side hustles that work for you 24/7—even while you sleep.

Master the Craft: Discover the foundational techniques for crafting stunning jewelry and unique handmade items that stand out in the market. From beading and wire wrapping to resin art and polymer clay, you'll gain the skills needed to create professional-quality pieces. Build Your Brand: Learn how to develop a strong brand identity, create a memorable business name, and craft a story that connects with your customers.

Top performers have figured out a radical new approach that is redefining what it means to be a "rainmaker" in today's professional services market. Drawing on a comprehensive, quantitative study of nearly 3,000 partners, The Activator Advantage identifies the five types of partners found across the professional services landscape and shows how only one of them—the Activator—drives consistent growth.

Convierte tu Tiempo de Pantalla en Ingresos Pasivos—Sin Experiencia Necesaria¿Qué pasaría si tu smartphone o laptop pudiera generarte dinero automáticamente? Aunque nunca hayas ganado un solo dólar en línea, este libro te enseña cómo usar tus dispositivos para crear ingresos pasivos y alcanzar libertad financiera.¿Estás cansado de intercambiar tiempo por dinero?¿Sueñas con independencia financiera pero no sabes cómo empezar?¿Fracasaste antes y hoy sientes dudas o frustración? No estás solo. Muchos piensan que ganar dinero online es complicado o falso.

Legions of salespeople and their leaders are coming face to face with a cold hard truth: what once gave salespeople a competitive edge—controlling the sales process, command of product knowledge, an arsenal of technology, and a great pitch—are no longer guarantees of success. Yet this is where the vast majority of the roughly $20 billion spent each year on sales training goes. It's no wonder many companies are seeing 50 percent or more of their salespeople miss quota.

Endless Customers delivers a proven framework for businesses to become the most trusted and recognized brands in their markets by harnessing the power of developing the right content, website, sales activities, technology, and culture of performance. When executed correctly, this framework enables marketing, sales, and leadership teams to sync up on a business strategy that is transformative to the organization's growth, creating long-term success—and endless customers.

Analytics for Marketers is your essential guide to using data analytics to create more effective, targeted, and personalized marketing campaigns. Whether you're a seasoned marketer or just starting out, this book will help you harness predictive and prescriptive analytics to better understand your audience, allocate resources efficiently, and maximize ROI.

MEDDICC gives you methods to increase your hit rate—by asking 8 important questions to customers, you can focus all your energy on the deals you can win—and ignore the rest. You will win faster and close more deals.

Create Sales Letters With AI That Sell Anything... To Anyone!Are you ready to transform your sales game? With The Perfect Sales Letter by Jim Edwards, you'll learn how to harness the incredible power of AI to craft compelling sales letters that not only capture attention but also convert lookers into loyal customers! Craft Compelling Sales Letters with AI: Master the art of writing persuasive sales copy that speaks to your audience and drives results. Discover AI Techniques for High-Converting Sales Copy: Uncover innovative strategies that take your sales letters from good to great so your ...

Do you dream of creating delicious baked goods right from your home kitchen and turning that passion into a successful business? 'How to Start a Home-Based Bakery Business' is your go-to resource for understanding every aspect of launching, managing, and growing your bakery business from home. Covering everything from setting up your kitchen and perfecting your recipes to branding and marketing, this book offers practical advice for aspiring bakers ready to make their mark.

Digital Ownership Revolution: NFTs for Creators is an essential guide for artists, entrepreneurs, and innovators looking to understand and leverage the power of NFTs. This book explores the fundamentals of digital ownership, the role of NFTs in the creator economy, and step-by-step instructions on creating, selling, and trading NFTs. It also covers legal considerations, community-building strategies, and future trends in the NFT space.

Hate being on camera or behind the mic for hours? Feel overwhelmed by tech and content creation? Dread the thought of editing audio or video afterward? You’re not alone—and you don’t have to stay stuck. Amplified Authority shows you how to build authority in your niche without burnout, tech headaches, or spending more than 5 minutes on the mic or in front of a camera. This simplified, AI-powered framework gives you everything you need to go from invisible to in-demand—without the overwhelm. You'll learn how to harness AI to quickly create a book, podcast, YouTube channel, and sales ...

Unlock Your Full Sales Potential with the Power of Purposeful Goal Setting! Mastering Goal Setting Skills for Achieving Sales Success is your ultimate affirmation guide to crushing sales targets and transforming your mindset. Whether you're a sales rookie or a seasoned pro, this energizing book will help you harness the science of goal setting combined with the power of daily affirmations to stay laser-focused, motivated, and unstoppable. Inside, you’ll discover affirmations crafted to ignite your inner drive, boost your confidence, and sharpen your focus on what truly matters—results.

The rules of money have changed. This is your playbook for making it in 2025. Forget outdated advice. The economy moves faster than ever, and you're either adapting—or falling behind. In Make Money in 2025, Penn Brunson delivers 78,000 words of no-fluff, real-world strategies to help you build income, boost your skills, and create new opportunities whether you're online, offline, or somewhere in between. Inside, you'll discover: 📘 15 clear, digestible chapters covering side hustles, AI tools, freelancing, passive income, and more 🎯 Exact platforms to use (KDP, Etsy, YouTube, ...

Are You Ready to Activate Sales—Not Just Chase Them? For decades, the home improvement sales industry has relied on outdated, high-pressure tactics that leave reps and customers drained. But what if there was a better way? A method that doesn’t just close deals but builds lasting customer relationships, repeat business, referrals, and steady, explosive revenue? What if that became your business reality? In The In-Home Sales WAKE-UP Call, Brad J. Penner—a multi-million-dollar top producer and manager with over 25 years of experience—shares his revolutionary in-home sales approach.