Novedades

This book is for HR leaders, talent acquisition professionals, marketing and communications experts, and C-suite executives who know that talent is their greatest competitive advantage—but struggle to turn that into a brand that actually attracts and retains top performers. If you want to turn your employer brand into a strategic business asset, this book is for you. If you need a clear roadmap to cut through the noise and create real impact, this book is for you. If you’re ready to ditch short-term campaigns and build a brand that works long-term, this book is for you.

#1 AMAZON BEST SELLER IN PUBLIC RELATIONS Brand to Lead is the ultimate blueprint for entrepreneurs, experts, and thought leaders who want to break through the noise, build undeniable authority, and turn their personal brand into a powerful business asset. In this bold and actionable guide, Alfredo Barulli—a globally recognized PR and branding expert—reveals the real reason some people seem to effortlessly dominate their industries while others remain overlooked, no matter how talented they are. Spoiler: it’s not luck, and it’s not just hard work. It’s visibility. Drawing on his ...